It takes a lot to pull-off something 'different' with a BMX contest, yet when long-time Vans family member Andy Zeiss became disillusioned with the nature of the European contest scene roughly 10 years ago, he managed to come up with a format that was fun, credible and actually unique.
This year, Vans is re-introducing the contest platform on the beach by inviting the most endemic brands and riders to be involved in a non-traditional street contest.
An invitational contest with some of the most influential BMX street riders in the world. The Vans Rebel Jam celebrates the BMX community by hosting a non-traditional street contest celebrating style and originality. This year Vans partnered with Cult to add some extra flavor to the street course design.